When Shu Uemura, one of the best known cosmetic brands in Japan, decided to re-enter the U.S. market, The New York Group worked closely with top executives to accomplish the following: develop a multi-level publicity campaign, open a flagship boutique in the trendy SoHo area of Manhattan, and design an e-commerce Web site. Drawing from the company’s rich heritage and eastern cultural roots, The New York Group crafted all communications to reflect Shu Uemura himself. Uemura’s principles of beauty, feminism, and fashion were used to launch and differentiate Shu Uemura in an overcrowded marketplace.
  • Strategy
  • Web Site
  • E-Commerce
  • Marketing Materials
  • Direct Response
  • Signage / Retail
  • Display
  • Publicity

To increase awareness and generate publicity surrounding the opening of a new Mercedes-Benz dealer, The New York Group, Inc. partnered with Clear Channel’s WALK FM 97.5 radio to develop a summer-long Jones Beach concert “listen and win” contest. Over 250 winners not only received complimentary tickets to some of the hottest concerts on Long Island, but each had the chance to win a brand new 2003 Mercedes-Benz C230, plus $5,000 in cash, at a “golden key” event held at the dealership.

The program consisted of several key elements for maximum impact: 35,000 piece direct mailing; thousands of brand impressions using daily spots; signage display at all WALK events; a cross-promotional event with Bloomingdale’s.

  • Publicity
  • Strategy
  • Print Campaign
  • Radio Commercials
  • Marketing Materials
  • Direct Mail

Bloomingdale’s is known for its designer label fashions, trendy home furnishings, and in-store customer events. The New York Group worked collaboratively with Bloomingdale’s PR Director to bring many well-known brands into the store; brands like Porsche, Apple Computer, Mercedes-Benz, Lexus and others all were part of highly successful in-store promotions. Cooperative marketing programs benefited all participants, while sharing of customers bolstered brand exposure. In fact, in-store events planned on a busy holiday weekend at one particular Bloomingdale’s location contributed to it being ranked number one in overall sales in the chain.
  • Publicity
  • Strategy
  • Marketing Materials
  • Signage / Retail Display
  • Print Ads

Customer Relationship Management (CRM) and Sales Force Automation (SFA) are two major areas of change in how businesses sell and support their customers. Marketcircle, a Canadian-based software developer, teamed up with The New York Group to market its premier business software package “DayLite.” Through sales seminars, product training, and other business to business events, The New York Group assisted Marketcircle in broadening its base of users in the U.S. market. In the upcoming months, Marketcircle and The New York Group are launching a 20+ location tour of Apple Stores in the New York metropolitan area to build awareness of DayLite.
  • Publicity
  • Strategy
  • Newsletters
  • Marketing Materials
  • Sales Seminars
  • Product Training