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 In times when consumers are empowered with immense choice, The New York Group works with each client to ensure their brand retains its competitive edge. By integrating advertising with public relations, The New York Group helps clients position their brand to attract new customers by crafting a powerful “media mix” that gets results. This approach not only produces immediate sales, but builds future business as well.
| public relations |
advertising |
- strengthen brand positioning
- build credibility
- create marketplace excitement
- announce new products
- promote retail events
- sponsor outside events
- establish cooperative relationships
- link to cause-related organizations
- highlight milestones and achievements
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- brand strategy and implementation
- product design and positioning
- product packaging
- print campaigns and media planning
- TV and radio commercials
- collateral and direct response
- signage and retail displays
- interactive web sites and DVD
- magazines, catalogs, and profiles
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